The Main x URBANIA: An offbeat guide to Montreal

URBANIA and The Main (hello! 👋) have put their heads together to crack open Montreal beyond the postcard clichés for a very special 120th issue of their Micromag, a weekly digital magazine of exclusive content (check out this and past issues here):

Forget the same tired “best-of” lists: This time, it's a fast-paced, no-fluff guide made for anyone who wants to see the city the way locals actually live it. This is about dodging the lineups at spots like Banquise and L’Avenue and finding the late-night counters, side-street dives, and corner stores where Montreal’s real culture hides in plain sight.

Think of it as a bilingual buddy comedy disguised as a travel guide: Over one day, one duo—Jean Bourbeau from URBANIA and The Main's managing editor J.P. Karwacki, each from either side of the city’s cultural coin—hit the streets for a whirlwind tour that sets the tone for the whole thing.