It’s a warm evening and a crowd is lingering outdoors, chatting excitedly over pints of Messorem.
“This is great,” says one of the revellers, contemplating the hazy IPA in his hand.
This isn’t during terrasse season in Montreal, though; we’re in Hong Kong, where Messorem’s staging a tap takeover at a tiny craft beer bar, part of a two-week Chinese tour in February 2026.
When the brewery opened its doors near the Lachine Canal in 2019, it shook up Quebec’s beer scene by bringing US-style taproom culture north of the border. The branding was immaculate, the bar lively, and the lineups epic: “People would camp out overnight for our can releases,” recalls Messorem’s events manager, David Roberge.
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