[PHOTOS] A Look Back at The Main's First-ever Block Party

There’s something about seeing it all in one place—faces familiar and new, spritzes in hand, records spinning, plates passing from kitchen to crowd. This photo gallery doesn’t just capture the block party.

It captures the thing we’ve been quietly building since our first articles and newsletters: a community of collaborators, characters, and readers who give a damn.

On July 20, 2025 that community came to life at Bar WILLS, where Montreal showed up hard. JoJo Flores and DJ HIDI set the tone with warmth and deep cuts. La Spada fed the soul with dishes like focaccia dressed up with peaches and tomato, arancini, and cacio e pepe popcorn.

Writers meeting readers, neighbours swapping stories, chefs, artists, and DJs trading notes—it was a beauty of a day. We said we were throwing a party, but what happened was something better: a reminder of why we started The Main in the first place.

If you were there, you already know. If you weren’t—scroll through and see what it looked like when a local magazine invited its city to show up, and the city actually did.

Thanks so much to everyone who came out!

Photos by Marie Rousseau:

Photos by Pierre Magallanes:

Photos by Philip Tabah:

[PHOTOS] A Look Back at The Main's First-ever Block Party

It captures the thing we’ve been quietly building since our first articles and newsletters: a community of collaborators, characters, and readers who give a damn.

If you were there, you already know. If you weren’t—scroll through and see what it looked like when a local magazine invited its city to show up, and the city actually did.

Thanks so much to everyone who came out!