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The Main Media Inc. 2026

✦ Built By Field Office
    1. Articles
    2. Arts & Culture

    Vincent Tsang on Dime MTL's early days, his artistic evolution, and Montreal's creative class

    Some of the greatest creative decisions from Dime MTL's artistic director? Refusing to leave Montreal, and betting on joy.

    By J.P. KarwackiApril 23, 2025 - Read time: 9 min
    Vincent Tsang on Dime MTL's early days, his artistic evolution, and Montreal's creative classPhotography by Phil Tabah / @phlop

    Overlooking the St. Lawrence from his Nuns' Island apartment, Vincent Tsang’s place is punctuated by as many books on design as it is by his artwork—flowing, abstract figures that have graced gallery walls and coveted Dime tees. 

    A meditative project of the streetwear brand's art and design director's own making, Tsang’s distinctive characters have gone from paintings to sculptures, each new piece exploring how new angles and perspectives could loop back to influence his paintings. It's exactly this kind of creative cross-pollination that's defined his unusual career trajectory.

    Overlooking the St. Lawrence from Vincent Tsang's Nuns' Island apartment.

    In a city where ambitious creatives traditionally pack their bags for New York or LA, Tsang has helped build something homegrown that travels in the opposite direction—pulling global attention back to Montreal. What began as skateboarding videos made with childhood friends has evolved into a streetwear phenomenon with collaborations ranging from New Balance to DC Shoe. 

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