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The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
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    • Bulletin
    • Events

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    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
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    Explore Montreal

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    • Cafés
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    • Shop
    • Advertise
    • Pitch us
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    • Privacy Policy
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    The Main Media Inc. 2026

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        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
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      Arts & Culture

      Vincent Tsang on Dime MTL's Early Days, His Artistic Evolution, and Montreal's Creative Class

      Some of the greatest creative decisions from Dime MTL's artistic director? Refusing to leave Montreal, and betting on joy.

      ByJ.P. Karwacki

      April 23, 2025 · 9 min read

      Vincent Tsang on Dime MTL's early days, his artistic evolution, and Montreal's creative class
      Photography by Phil Tabah / @phlop

      Overlooking the St. Lawrence from his Nuns' Island apartment, Vincent Tsang’s place is punctuated by as many books on design as it is by his artwork—flowing, abstract figures that have graced gallery walls and coveted Dime tees. 

      A meditative project of the streetwear brand's art and design director's own making, Tsang’s distinctive characters have gone from paintings to sculptures, each new piece exploring how new angles and perspectives could loop back to influence his paintings. It's exactly this kind of creative cross-pollination that's defined his unusual career trajectory.

      Overlooking the St. Lawrence from Vincent Tsang's Nuns' Island apartment.

      In a city where ambitious creatives traditionally pack their bags for New York or LA, Tsang has helped build something homegrown that travels in the opposite direction—pulling global attention back to Montreal. What began as skateboarding videos made with childhood friends has evolved into a streetwear phenomenon with collaborations ranging from New Balance to DC Shoe. 

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      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

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      Arts & Culture

      Vincent Tsang on Dime MTL's Early Days, His Artistic Evolution, and Montreal's Creative Class

      Some of the greatest creative decisions from Dime MTL's artistic director? Refusing to leave Montreal, and betting on joy.

      ByJ.P. Karwacki

      April 23, 2025 · 9 min read

      Vincent Tsang on Dime MTL's early days, his artistic evolution, and Montreal's creative class
      Photography by Phil Tabah / @phlop

      Overlooking the St. Lawrence from his Nuns' Island apartment, Vincent Tsang’s place is punctuated by as many books on design as it is by his artwork—flowing, abstract figures that have graced gallery walls and coveted Dime tees. 

      A meditative project of the streetwear brand's art and design director's own making, Tsang’s distinctive characters have gone from paintings to sculptures, each new piece exploring how new angles and perspectives could loop back to influence his paintings. It's exactly this kind of creative cross-pollination that's defined his unusual career trajectory.

      Overlooking the St. Lawrence from Vincent Tsang's Nuns' Island apartment.

      In a city where ambitious creatives traditionally pack their bags for New York or LA, Tsang has helped build something homegrown that travels in the opposite direction—pulling global attention back to Montreal. What began as skateboarding videos made with childhood friends has evolved into a streetwear phenomenon with collaborations ranging from New Balance to DC Shoe. 

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

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