Betting big on secondhand shopping downtown

Marché Floh has outgrown its first downtown address and is already opening the door on a three-story space.

Anahi Pellathy

Anahi Pellathy

22 septembre 2025- Read time: 5 min
Betting big on secondhand shopping downtownThe cult-favourite vintage retailer took a calculated risk opening downtown, but numbers don't lie, and neither does the creative energy driving Montreal's secondhand boom. | Photography by Shane Smith-Rojo / @shshshshshshshane

Marché Floh is a cult favourite of a secondhand retailer in Montreal: What started as a pop-up in 2017 has grown into a three-story flagship on St. Denis and a second location downtown. Now, three months after its opening, the brand is moving that second store into a larger space next door.

Alex Mondry, owner and founder of Marché Floh, describes the choice to move just months after opening the first downtown location as a “matter of testing the waters.”

“There are huge challenges in the area. Sainte-Catherine just closed for a three-year construction project… Downtown is way more volatile than St. Denis,” she explains. “But as soon as we saw the numbers, the clients, the feedback, it was enough. The staff there is super eager and excited, the landlord's amazing… all of that just gave me that push.”

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