Don't you just love the smell and sound of Grand Prix in the morning?
Our annual high octane weekend has arrived once more. A time when people cruise the streets in their collectibles and flood downtown terrasses, and when the jet-set tourist cash flows for race-themed parties and bottles of Dom Perignon to spray on crowds in between pounds of lobster, caviar, steaks, and truffles.
Those who love it can't get enough, and those who don't have their reasons why not.
Wherever you land on that spectrum, times like this remind us that there's such thing as the paradox of hedonism around the pursuit of pleasure: Constant pleasure-seeking may not yield the most actual pleasure or happiness one can have in a lifetime, and consciously pursuing pleasure can actually interfere with experiencing it.
For readers who care about Montreal
Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

![The Bulletin: Much ado about Montreal's Grand Prix [Issue #29]](https://storage.ghost.io/c/00/e5/00e5bf23-2b72-4a48-92bb-496245b79d2a/content/images/2023/06/4688459990_64b7f54a66.jpg)
![The Bulletin: 200 Tattoo Artists, Salsa on Vinyl, Westmount Gelato, and an 18th-Century New France Marketplace [Issue #196]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2F73de709b64003106e1ff4cdb783c4cefdf39cebc-640x427.jpg&w=2560&q=75)
![The Bulletin: Getting Tattoos Over Coffee, Painting Windows, Quebec City Poutine, and Fifteen Festivals at Once [Issue #195]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2F37b8b8b7d361dac1c6808b3f8c5a632209b4cf6c-640x427.jpg&w=2560&q=75)
![The Bulletin: A Tomato Sandwich Party, Bocce 'n' Pizza, a Plateau Teahouse, and Cornetti Caldi for Ferragosto [Issue #194]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2Fc56ca54ef2fcaf682788ae20122a07edefd1da42-640x427.jpg&w=2560&q=75)
![The Bulletin: 100 Murals in Two Days, Roman Bartenders, Jarry Park Potlucks, and the Pride Parade [Issue #193]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2Fbfbb737c9d9f6521faca4dee5646b1de88c95dd0-1203x962.jpg&w=2560&q=75)
![The Bulletin: A Pizza Vending Machine, a Birthday for the Olympics, and Scottish Athletics [Issue #192]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2F02f38aced79a02d8a83243c14b58d65978f465c1-4160x3099.jpg&w=2560&q=75)
![The Bulletin: Watermelon Coffee, Duelling With Fireworks, Shucking Corn, and a Rave in an Empty Pool [Issue #191]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2F85db00b3f6e0caf03241c1a6c20b6695451126b4-1024x683.jpg&w=2560&q=75)

![The Bulletin: Rising housing costs, trouble in the Village, and banning lease transfers [Issue #30]](/_next/image?url=https%3A%2F%2Fstorage.ghost.io%2Fc%2F00%2Fe5%2F00e5bf23-2b72-4a48-92bb-496245b79d2a%2Fcontent%2Fimages%2F2023%2F06%2FParc_olympique_132_drapeaux_du_Qu_bec_sur_l_Esplanade_du_Parc_ol-4.webp&w=256&q=75)
![The Bulletin: Surfboard Swaps, Poutine Karaoke, Wheelchair Races, and The Big Lebowski [Issue #189]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2F894a3ebb1894fffd6f6a89dde2364bf2ca0f82ce-6000x4000.jpg&w=2560&q=75)
![The Bulletin: Hip Hop Brunch Bingo, a Camera Flea Market, Tulips for Mom, and Carmen at the Opera [Issue #180]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2Fcfbcf20508648ed3a5c520e19ccfe878155148fd-1024x683.jpg&w=2560&q=75)
![The Bulletin: A hyperpop party, live blacksmithing, a toy drive, and late-night raves [Issue #159]](/_next/image?url=https%3A%2F%2Fstorage.ghost.io%2Fc%2F00%2Fe5%2F00e5bf23-2b72-4a48-92bb-496245b79d2a%2Fcontent%2Fimages%2F2025%2F12%2F53468450156_7b9de7959e_b.jpg&w=2560&q=75)
![The Bulletin: Cold raves, beer memberships, and film festivals galore [Issue #164]](/_next/image?url=https%3A%2F%2Fstorage.ghost.io%2Fc%2F00%2Fe5%2F00e5bf23-2b72-4a48-92bb-496245b79d2a%2Fcontent%2Fimages%2F2026%2F01%2Fericbranover_1765408527_3784843508759209075_31339819-1.jpg&w=2560&q=75)
![The Bulletin: Packed dancefloors, bar-hopping, and a last-minute Valentine's Day planner [Issue #168]](/_next/image?url=https%3A%2F%2Fstorage.ghost.io%2Fc%2F00%2Fe5%2F00e5bf23-2b72-4a48-92bb-496245b79d2a%2Fcontent%2Fimages%2F2026%2F02%2FMayaNaidu_Coq-de-l-Est_The-Main-22-2-1.jpg&w=2560&q=75)
![The Bulletin: Three generations of Italian sandwiches, a best bartender crowned, and techno bliss [Issue #163]](/_next/image?url=https%3A%2F%2Fstorage.ghost.io%2Fc%2F00%2Fe5%2F00e5bf23-2b72-4a48-92bb-496245b79d2a%2Fcontent%2Fimages%2F2026%2F01%2FMarchigiani-x-The-Main-26-1.jpg&w=2560&q=75)
Comments
Welcome to The Main's comments section!
Share your thoughts and join the conversation. Please be respectful and constructive.
No comments yet. Be the first!