Amour Liquide: Expanding ready-to-drink cocktail culture in Canada

The first ready-to-drink cocktail above 7% alcohol in Canada that’s served in one portion, changing the national scene one can at a time.

The Main

January 12, 2024- Read time: 5 min

Amour Liquide's founders Joël Pelletier & Jean-François Cloutier of Distillerie du St. Laurent and Rose Simard of the online spirits platform 1 ou 2 Cocktails. | Photograph: Nesrine Brikci

You've probably seen it by the cash at the SAQ: Small cans containing negronis, margaritas, old-fashioneds, and espresso martinis.

Carefully curated and concocted, Amour Liquide is a sister project running in parallel to the Rimouski-based Distillerie du St. Laurent, a project following when its co-founders Joël Pelletier & Jean-François Cloutier connecting with Rose Simard of the online spirits platform 1 ou 2 Cocktails.

Sparked by the rise of RTD cocktails in the States, “I saw the culture around them and thought, this is the future of RTD cocktails,” Pelletier says. “At the distillery, we had all the licenses, knowledge, supply chains… we had all the ingredients to make the project happen, but on the brand side, we wanted a completely different approach.”

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