Amour Liquide: Expanding ready-to-drink cocktail culture in Canada

You've probably seen it by the cash at the SAQ: Small cans containing negronis, margaritas, old-fashioneds, and espresso martinis.

Carefully curated and concocted, Amour Liquide is a sister project running in parallel to the Rimouski-based Distillerie du St. Laurent, a project following when its co-founders Joël Pelletier & Jean-François Cloutier connecting with Rose Simard of the online spirits platform 1 ou 2 Cocktails.

Sparked by the rise of RTD cocktails in the States, “I saw the culture around them and thought, this is the future of RTD cocktails,” Pelletier says. “At the distillery, we had all the licenses, knowledge, supply chains… we had all the ingredients to make the project happen, but on the brand side, we wanted a completely different approach.”