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The Main Media Inc. 2026

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    From the pitch to the people: Your complete guide to GOAL MTL 2025

    Soccer, street food, DJs, and community—Montreal’s free festival of sport and culture returns for its 15th edition.

    By The MainJuly 10, 2025 - Read time: 4 min
    From the pitch to the people: Your complete guide to GOAL MTL 2025Photography courtesy of GOAL MTL and Jonah Shantz Productions

    Places featured in this article

    Percival Molson Memorial StadiumBOSSACafé Olimpico - Mile EndMaison Privée (Griffintown)Burning Monk Tattoo

    On Sunday, July 27, GOAL MTL returns to Percival Molson Stadium—and the event might be built around soccer, but it’s about a lot more than just goals.

    What started as a grassroots charity match has evolved into a full-blown festival of football, food, music, and culture, powered by the GOAL Initiatives Foundation. It’s part street party, part wellness day, part community fundraiser. And it’s completely free to attend.

    There’s a 24-team tournament on the pitch. DJs and tattoo artists on the sidelines. Fresh fades happening in one corner, spicy jerk chicken grilling in another. Local heroes, national athletes, and your favourite baristas are all in the mix. And every bite, sip, and pass supports youth programs across the city.

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