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The Main Media Inc. 2026

✦ Built By Field Office
    1. Articles
    2. History Lesson

    The century-long smoked meat legacy of Schwartz's Deli

    How a Romanian immigrant's recipe and stubborn refusal to change built Montreal's most iconic sandwich.

    By J.P. KarwackiJanuary 19, 2026 - Read time: 7 min
    The century-long smoked meat legacy of Schwartz's DeliThere's a lot of history sandwiched between the walls of Schwartz's Deli. | Photograph: Eva Blue / @evablue

    Places featured in this article

    Schwartz's Deli

    Walk past the corner of Saint-Laurent and Napoleon on any given day and you'll see the same scene that's played out for decades: a line snaking up the block made up of tourists and locals who're too hungry to wait until off-peak hours. Everyone's waiting for the same thing: The meat, rye, mustard of a smoked meat sandwich from Schwartz's.

    First Schwartz's perfected Montreal smoked meat. Then it refused to mess with the formula for 97 years and counting.

    Photograph: chensiyuan / Wikipedia

    A mythology thicker than brisket

    Some say Reuben Schwartz brought smoked meat to Montreal. Others credit Benjamin Kravitz, founder of the long-departed Ben's Deli, with introducing the city to the sandwich. Both stories are wrong.

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