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    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores
    • Leaderboard
    • Editor's Picks
    • New Places

    About

    • About us
    • Subscribe
    • Shop
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    • RSS Feed

    Legal

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    • Privacy Policy
    Follow us
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    The Main Media Inc. 2026

    ✦ Built By Field Office

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      Your cart is empty.

      --°C|Sunday, May 17, 2026|
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      --°C|Sunday, May 17, 2026|
      Subscribe today to get 3 free articles per month.Get 50% off your first 5 rides with Lyft
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      EN/FR
      The Main Logo
      Magazine
      Sections
      • Arts & Culture
      • Beyond Montreal
      • Design
      • Food & Drink
      • History Lessons
      • The Bulletin
      Explore
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
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      • Le Plateau-Mont-Royal
      • Mile End
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      From Garden to Bouquet: The Story of Floramama's Farmed Flowers

      We recently sat down with the author and owner of Floramama, Chloé Roy, to hear her story and learn about the magic behind her ecological flower farm—and her upcoming book launch.

      ByDaniel Bromberg

      May 9, 2023 · 5 min read

      From Garden to Bouquet: The Story of Floramama's Farmed Flowers
      Chloé Roy, owner of Floramama Ferme Florale and author of Floramama

      The Main is reader-supported. Subscriptions are what keep us independent. Five dollars a month — the restaurants, the guides, the weekly bulletin, and what to do each weekend. Support us today.

      In the rolling hills of the southern Quebec town of Frelighsburg, one local business continues to captivate the hearts—and senses—of all who discover it. Floramama Ferme Florale, a stunning flower farm set in the heart of the Eastern Townships, is known for its lush and vibrant blooms.

      And the story behind it is arguably just as beautiful as the flowers themselves.


      It began when Roy was just 11 years, when she moved from Montreal to a beautiful ancestral farm in Bedford, QC. Growing up in nature, she would often stash handfuls of dry hay in her backpack to smell in class whenever she missed the farm.

      Roy was living in Frelighsburg at 19 when she had her first child, followed by her second at the age of 21 and third at 26. With three young children at home, Roy chose to be a stay-at-home mom while completing a program in sound engineering. A few years later, she met Maude-Hélène Desroches and Jean-Martin Fortier, owners of a small vegetable farm called Les Jardins de la Grelinette in St-Armand.

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      Related Classics

      From our archive.

      Arts & Culture

      From Garden to Bouquet: The Story of Floramama's Farmed Flowers

      We recently sat down with the author and owner of Floramama, Chloé Roy, to hear her story and learn about the magic behind her ecological flower farm—and her upcoming book launch.

      ByDaniel Bromberg

      May 9, 2023 · 5 min read

      From Garden to Bouquet: The Story of Floramama's Farmed Flowers
      Chloé Roy, owner of Floramama Ferme Florale and author of Floramama

      The Main is reader-supported. Subscriptions are what keep us independent. Five dollars a month — the restaurants, the guides, the weekly bulletin, and what to do each weekend. Support us today.

      In the rolling hills of the southern Quebec town of Frelighsburg, one local business continues to captivate the hearts—and senses—of all who discover it. Floramama Ferme Florale, a stunning flower farm set in the heart of the Eastern Townships, is known for its lush and vibrant blooms.

      And the story behind it is arguably just as beautiful as the flowers themselves.


      It began when Roy was just 11 years, when she moved from Montreal to a beautiful ancestral farm in Bedford, QC. Growing up in nature, she would often stash handfuls of dry hay in her backpack to smell in class whenever she missed the farm.

      Roy was living in Frelighsburg at 19 when she had her first child, followed by her second at the age of 21 and third at 26. With three young children at home, Roy chose to be a stay-at-home mom while completing a program in sound engineering. A few years later, she met Maude-Hélène Desroches and Jean-Martin Fortier, owners of a small vegetable farm called Les Jardins de la Grelinette in St-Armand.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      The Main

      Comments

      Welcome to The Main's comments section!

      Share your thoughts and join the conversation. Please be respectful and constructive.

      No comments yet. Be the first!

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