The strange and lucrative life of a professional Santa Claus

Gilles Brière has spent 25 years in the red suit, making enough during the holidays to pay his bills for the year—and he's not quite ready to hang it up.

Jeremy Cox

Jeremy Cox

4 décembre 2025- Read time: 4 min
The strange and lucrative life of a professional Santa ClausActor Gilles Brière in a shoot for Motel Studio. | Photograph: Hugo B. Lefort / Facebook

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Gilles Brière has been filling out his schedule at the end of every year for the past two and a half decades, and has built quite the resume for it. The work is good: He hasn’t had to file job applications, and he’s been getting phone calls on a regular basis from agencies looking to hire you. He’s a hot commodity come Christmas time when he plays the man in red: Jolly ol’ Saint Nick. 

Brière is a semi-professional actor, known for his (mostly) white beard and snowy hair. The 65 year-old South Shore resident has a very clear, deep voice that’s wise and soothing, but he’s something of a chameleon as well. If you closed your eyes, you could hear it booming from a grandfatherly role on the silver screen, like a wizard in an SAAQ commercial. But he’s got range as well, having played a man who lost his home to eviction in an Old Brewery Mission campaign video.

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