![Le Bulletin : Un Distributeur Automatique de Pizzas, un Anniversaire pour les Jeux Olympiques, et l'Athlétisme Écossais [Numéro #192]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F2edxk5v7%2Fproduction%2F02f38aced79a02d8a83243c14b58d65978f465c1-4160x3099.jpg&w=2560&q=90)
Morning, Montreal.
You’re reading this, right? Of course you are. You subscribed.
I ask this because you may be surprised how often I find evidence that people are, in fact, not getting past a headline on social media. Comments, shares, follows, and likes all tell us we did our job, at least in part; headlines are, after all, tools of the trade for folks like myself, intended to elicit a reaction and/or pique one’s curiosity. We always ask ourselves, after all, what the ‘hook’ of a story is that’ll reel in someone out there, drifting along in the Internet’s ocean.
But these reactions do not always mean taking the leap towards being part of a readership. It’s easy to espouse an opinion and move on to the next post, and the next, and the next. This is a bit disheartening at times, but it’s a fact of our industry.
Pour ceux qui ont Montréal à cœur
Créez un compte gratuit pour lire cet article et accéder à 3 articles par mois, ainsi qu'à notre Bulletin hebdomadaire.
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