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The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores

    About

    • About us
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    • Shop
    • Advertise
    • Pitch us
    • RSS Feed
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    Legal

    • Terms of service
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    The Main Media Inc. 2026

    ✦ Built By Field Office
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      --°C|Sunday, March 15, 2026|
      Subscribe today to get 3 free articles per month.ROYALMOUNT Wants to Be Your Dining Destination for a Whole MonthGet 50% off your first 5 rides with Lyft
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      • Arts & Culture

        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

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      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
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      • Café
      • Boutique / Store
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      1. Articles
      2. Food & Drink

      WILLS: A New Hub for Balanced Beer in Mile-Ex

      Montreal’s newest microbrewery opens up about what it means for the city.

      By Daniel BrombergJuly 21, 2023 - Read time: 5 min
      WILLS: A New Hub for Balanced Beer in Mile-Ex
      With WILLS now set to drop its own beer, this terrasse set-up is looking like it'll be the summer's go-to spot. (Image credit: Ali Inay)

      Joining us on the sunny, sprawling terrasse sandwiched between mostly empty, pre-pandemic office towers, Ethan Wills leans forward onto an orange metal chair and exhales. "Yeah, it's been quite a ride," he says, with the beginnings of a smile curling around the corner of his mouth.

      A year since WILLS opened as a bar in Mile-Ex—having taken up residence in the large industrial space that once housed both the Brasserie Vieux-Montréal (BVM) and local favourite Alexandraplatz—the team is now gearing up for the highly-anticipated release of its beer with an official launch set for today, Friday, July 21.

      But more on that later. First, a bit of history.

      Image credit: Ali Inay

      Like so many great stories these days, this dream started during the initial moments of the first pandemic lockdown. Ethan Wills, former co-owner and manager of Restaurant Lawrence in Mile End, took the rare opportunity to sit back (something, we understand, isn't always possible when you're at the helm of one of Montreal's most popular dining destinations) and evaluate his next move. With plans for his cousin Alex, a geochemist and volcanologist, set to return to Canada from overseas, a plan was quickly hatched to make something of their desire to brew beer in Montreal.

      Free account required

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      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

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      1. Articles
      2. Food & Drink

      WILLS: A New Hub for Balanced Beer in Mile-Ex

      Montreal’s newest microbrewery opens up about what it means for the city.

      By Daniel BrombergJuly 21, 2023 - Read time: 5 min
      WILLS: A New Hub for Balanced Beer in Mile-Ex
      With WILLS now set to drop its own beer, this terrasse set-up is looking like it'll be the summer's go-to spot. (Image credit: Ali Inay)

      Joining us on the sunny, sprawling terrasse sandwiched between mostly empty, pre-pandemic office towers, Ethan Wills leans forward onto an orange metal chair and exhales. "Yeah, it's been quite a ride," he says, with the beginnings of a smile curling around the corner of his mouth.

      A year since WILLS opened as a bar in Mile-Ex—having taken up residence in the large industrial space that once housed both the Brasserie Vieux-Montréal (BVM) and local favourite Alexandraplatz—the team is now gearing up for the highly-anticipated release of its beer with an official launch set for today, Friday, July 21.

      But more on that later. First, a bit of history.

      Image credit: Ali Inay

      Like so many great stories these days, this dream started during the initial moments of the first pandemic lockdown. Ethan Wills, former co-owner and manager of Restaurant Lawrence in Mile End, took the rare opportunity to sit back (something, we understand, isn't always possible when you're at the helm of one of Montreal's most popular dining destinations) and evaluate his next move. With plans for his cousin Alex, a geochemist and volcanologist, set to return to Canada from overseas, a plan was quickly hatched to make something of their desire to brew beer in Montreal.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

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      The Bulletin: Is it bad luck to read this newsletter? [Issue #34]

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      Next

      The Bulletin: Big Festivals Becoming 10,000 Tiny Festivals [Issue #35]

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