Subscribe today to get 3 free articles per month

InstagramTwitterTiktokLinkedin
|
Advertise
The Main Logo
Magazine
Categories
  • Arts & Culture

    Creativity, heritage, and expression.

  • Beyond Montreal

    Travel, adventure, and global perspectives.

  • Design

    The best of Montreal design.

  • Food & Drink

    La bonne bouffe.

  • History

    Stories, lessons, and context.

  • Newsletter

    Our weekly newsletter.

  • See all original stories
City Guides
Popular Guides
  • The Best Restaurants in Montreal
  • Best NEW Restaurants
  • Best Cafés
  • Unique Boutiques
  • Romantic Restaurants
  • Best Bookstores
  • See all Guides
Directory
Neighbourhood
  • Downtown
  • Le Plateau-Mont-Royal
  • Mile End
  • Mile-Ex
  • Saint-Henri
  • See All
Business Type
  • Restaurant
  • Café
  • Boutique / Store
  • Bar
  • Bakery
  • See All
Near the Metro
  • Peel
  • Mont-Royal
  • Place-Saint-Henri
  • Place-d'Armes
  • Jarry
  • View all
BulletinsShop
Sign in
Subscribe
Sign in
Subscribe
The Main

Montreal's Cultural Directory

Help us improve! Share your thoughts on how we can make your experience better.

Leave feedback

For partnerships and collaborations:

partnerships@themain.com

Explore

  • About us
  • Shop
  • Advertise
  • Pitch us

Connect

  • Instagram
  • Twitter
  • Tiktok
  • Linkedin

Resources

  • RSS Feed
  • Subscribe

Legal

  • Terms of service
  • Membership Terms
  • Privacy Policy

The Main Media Inc. 2026

✦ Built By Field Office
    1. Articles
    2. Food & Drink

    WILLS: A New Hub for Balanced Beer in Mile-Ex

    Montreal’s newest microbrewery opens up about what it means for the city.

    By Daniel BrombergJuly 21, 2023 - Read time: 5 min
    WILLS: A New Hub for Balanced Beer in Mile-ExWith WILLS now set to drop its own beer, this terrasse set-up is looking like it'll be the summer's go-to spot. (Image credit: Ali Inay)

    Joining us on the sunny, sprawling terrasse sandwiched between mostly empty, pre-pandemic office towers, Ethan Wills leans forward onto an orange metal chair and exhales. "Yeah, it's been quite a ride," he says, with the beginnings of a smile curling around the corner of his mouth.

    A year since WILLS opened as a bar in Mile-Ex—having taken up residence in the large industrial space that once housed both the Brasserie Vieux-Montréal (BVM) and local favourite Alexandraplatz—the team is now gearing up for the highly-anticipated release of its beer with an official launch set for today, Friday, July 21.

    But more on that later. First, a bit of history.

    Image credit: Ali Inay

    Like so many great stories these days, this dream started during the initial moments of the first pandemic lockdown. Ethan Wills, former co-owner and manager of Restaurant Lawrence in Mile End, took the rare opportunity to sit back (something, we understand, isn't always possible when you're at the helm of one of Montreal's most popular dining destinations) and evaluate his next move. With plans for his cousin Alex, a geochemist and volcanologist, set to return to Canada from overseas, a plan was quickly hatched to make something of their desire to brew beer in Montreal.

    The Main

    For readers who care about Montreal

    Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

    Independent. Local. Reader-supported. Join 10,000+ Montrealers today.

    or
    Become an Insider

    Already a member? Sign in

    Latest Stories

    Arts & Culture

    Going once, going twice, sold

    FEB 5
    Going once, going twice, sold
    Arts & Culture

    What Netflix's Warner Bros. deal means for Montreal's indie cinemas

    FEB 5
    What Netflix's Warner Bros. deal means for Montreal's indie cinemas
    Newsletter

    The Bulletin: Disco queens, Nordic festivities, and the Great Underground Race [Issue #167]

    FEB 5
    The Bulletin: Disco queens, Nordic festivities, and the Great Underground Race [Issue #167]
    Arts & Culture

    The best things to do this weekend (Feb 5 to 8, 2026)

    FEB 4
    The best things to do this weekend (Feb 5 to 8, 2026)
    Arts & Culture

    Nuit Blanche 2026: A guide to the city's favourite all-nighter

    FEB 3
    Nuit Blanche 2026: A guide to the city's favourite all-nighter
    The Bulletin: Is it bad luck to read this newsletter? [Issue #34]

    Previous

    The Bulletin: Is it bad luck to read this newsletter? [Issue #34]

    Next

    The Bulletin: Big festivals becoming 10,000 tiny festivals [Issue #35]

    The Bulletin: Big festivals becoming 10,000 tiny festivals [Issue #35]
    Le Dépanneur

    Shop The Main's Dépanneur. Open 24/7.

    Beau Type Vol. 1

    Beau Type Vol. 1

    $16.00

    Beau Type Vol. 2

    Beau Type Vol. 2

    $16.00

    The Reeds: A Novel [Stamped by Author]

    The Reeds: A Novel [Stamped by Author]

    $24.95

    Shop our Dép!

    See more